Amplify

A. Amplify helps scaleups build parallel products that drive revenue to the core offering. We work with companies past initial PMF who want to explore new revenue streams or customer segments—without pulling their internal team away from scaling the core product. We bring strategic thinking, PMF frameworks, and execution.

A. You have the team, but they need to focus on your core product. Operations and scaling challenges take all their bandwidth. Amplify gives you an external team with agency and PMF frameworks, so your internal team doesn't lose focus. You keep innovating without fragmenting attention.

A. Amplify is right if you're seeing users wanting different things, have new ideas but no bandwidth, feel like you've stopped innovating, and have conviction in a parallel idea from manual tests or customer feedback. It's too early if you're still finding PMF for your core product. It's too late if competitors have used that opportunity as a wedge into your market.

A. A parallel product is separate from your core offering but drives revenue back to it or opens new markets. It's not adding features to your main product—it's building something adjacent that serves a different use case, customer segment, or revenue model. A new growth engine that complements what you already do.

A. Sprint Zero delivers four outcomes: technical architecture that fits your ecosystem, design style guide, product roadmap for finding PMF, and a freemium tool. We start here to ensure the parallel product integrates well with your existing tech, aligns with your brand, and has a clear path to PMF. Your team needs to manage it long-term, so we build something maintainable from day one. Money-back guarantee if we don't deliver all four.

A. We provide strategic guidance on what to focus on, how to gather customer insights, and how to test assumptions quickly. We prioritize features based on real feedback, run experiments to validate demand, and iterate until you find PMF. Think external product team with skin in the game, not contractors executing a spec.

A. We design the architecture to integrate seamlessly with your ecosystem from day one, using practices and technologies your team already knows. The goal is a smooth handoff—we're not building a black box, we're building something your team can own and evolve.

A. Your internal team takes ownership. We've built it using your stack and practices, so the handoff is smooth. If you want us to stay on for further iterations or scaling, we can, but the goal is always getting you to a point where your team can manage it independently.

A. Sprint Zero and Vibe Sprints have transparent, fixed prices per sprint. Predictable costs, guaranteed outcomes—no hourly billing, no scope creep. Want exact numbers? Book a call and we'll walk you through pricing based on your needs.

A. No lock-in. We work sprint by sprint—pause or stop anytime, no penalties. You should work with us because we're delivering value, not because you're contractually stuck. If we're not helping you find PMF, you shouldn't keep paying.