From 4 months to 2 minutes for a MedTech vendor match.
Who are MedTech Vendors?
MedTechVendors.com (MTV) is a B2B platform that connects MedTech innovators with specialized service providers (vendors) to streamline the vendor discovery and selection process. Think of it as the modern replacement for outdated trade shows. It is a searchable database powered by AI and built for speed.
The Challenge
Finding the right MedTech vendor is a complex and challenging process that could take anywhere from 4 to 8 months. It would usually involve a messy mix of trade show handshakes, (lost) business cards, long email threads, and complicated Excel spreadsheets. It would also be nerve-wrecking: it can be costly to make a mistake, given that most vendors usually require an initial order of at least 10,000 units of a product.
Founders Jordan and Spencer’s vision was to turn that cumbersome workflow into an intelligent platform, powered by AI, that saves founders time, scales matchmaking, and transforms the way MedTech partnerships are built.
To do this successfully, they needed a partner who could think strategically, build fast, and share the risk.
This is where we came in. MTV wanted to work with us to:
- Cut down the time from months to minutes
- Streamline communication and build trust through an AI-powered, user-friendly interface
- Help innovators, regardless of their technical skills, access detailed vendor profiles and make informed decisions.
- Launch at a trade show with a working MSP (Minimum Sellable Product) in just 8 weeks
Our Solution
We kicked off with Sprint Zero: 30 days to work together to clarify the product vision through specific deliverables: a product roadmap, the technical architecture, a style guide, and a freemium tool.
And if we didn’t get it right? No problem: we offered a money-back guarantee. We wanted the MTV team to get to know us and our ways of working with zero anxiety and zero risk before committing to the full journey.
Once trust was earned in Sprint Zero, we launched into Vibe Sprints, our AI-driven delivery model. Each two week sprint is focused on a specific business metric: from activation, to acquisition, retention, referral, and revenue.
We worked to our team’s strengths. The MTV team focused on what they do best: engaging customers, gathering insights, improving marketing and distribution, and driving sales and fundraising. Meanwhile, we used our product, design, and engineering strengths to move the metric and turn the insights they gathered into an impactful and easy-to-use digital product.
Thanks to this process, and to the manually developed MVP (Minimum Viable Product) MedTechVendors.com had already validated, a lean two-person Wednesday product engineering team delivered a successful MSP (Minimum Sellable Product) in just 8 weeks. It included:
- A natural language search engine for vendor discovery
- An AI-powered backend that scrapes and qualifies vendors
- A clean, Google-like UI built for immediate trust and ease
How We Made It Work
Strategy First
True Partnership
Speed To Market
Spreadsheet To Scale
The Result
Happy founders doing what they do best: seeing the forest for the trees. With product strategy and implementation off their plate, Spencer and Jordan reclaimed their time and used it to build community, raise funds, and scale with clarity.
We handled the complexity of defining and implementing the platform, so they were free from the operational day-to-day. They could focus on scaling up their vision through a consistent content strategy (including a brilliant podcast), fostering a thriving community, and engaging with other founders and customers around the world.
We took care of the product so they could have the space to think, lead, and connect.
